Pruritus is any type of itching of the skin. It can be caused by dry skin, allergic reactions, pregnancy, illness, or injury.
Any individual can experience pruritus, but it is most common in individuals who suffer from asthma, eczema, seasonal allergies, and diabetes as well as pregnant women and the elderly.
Preventative measures to avoid pruritus are: moisturizing often, using mild/fragrance free bath soaps, applying sunscreen regularly, using warm water in the shower instead of hot, and abstaining from using wool and other itchy fabrics.
For persistent pruritus, antihistamines and topical steroid creams may be prescribed.